Marketing Blog Archives — Simtech Development

18/09/2023

This post brings together the latest stats for popular online shopping categories in such countries as the U.S., Europe, Australia, India, and Latin America. With this data in your hands, you can better target your marketing campaigns and increase sales with the high-demand products based on the country you sell. Apply a data-driven approach for online sales to get more out of your eCommerce business!

How to Start an Online Marketplace in 2023

30/06/2023

Find a complete step-by-step guide on starting an online marketplace. The article contains must-have features, best practices and examples of top marketplaces.

A Complete Guide to B2B eCommerce Development

31/03/2023

Businesses opting to trade online with other businesses should prepare in advance while drafting their site before launch.

How to launch a successful eCommerce business?

To Be or Not to Be: How to Launch an eCommerce Project Successfully

14/03/2023

eCommerce is the only type of trading that has made a huge spike in development since its inception. From selling a series of books in the 90s to today’s global retail and

Scaling HoReCa sites in the online environment

Scaling an eCommerce Site in the HoReCa Industry

04/08/2022

HoReCa has a small share in eCommerce, just 5%. However, the pandemic accelerated its growth and changed the way hotels, restaurants and cafes distribute their products and services. In this article, we gathered the latest stats, trends, and best practices for the HoReCa businesses allowing them a more effective promotion in the online environment.

Migrating from One Ecommerce Platform to Another

14/07/2022

For eCommerce websites, migration, in its general sense, means moving data from one Content Management System (CMS) to another. Reasons vary from case to case, but one thing remains the same – the need to keep the client base, inventory, orders, and SEO links, in other words, save everything that has been accumulated and grow.

Designing an online store: where to start creating a profitable eCommerce site?

16/05/2022

An online store without architecture is like a house without foundation. Any minor change will cost much. That’s why we recommend starting an eCommerce project with architecture design. Together, we design the required pages, and their functionality, elaborate Design of pages, page sections, and their functionality, elaborate technical requirements, match the platform for the business need of the customer. You get a 100% unique project-specific website architecture that will fit your business needs amid CS-Cart capabilities.

Mobile Solutions for CS-Cart Marketplace: Features, Advantages, and Reviews

14/04/2022

From this article you will learn more about CS-Cart mobile apps developed by original developer, its pros and cons, as well as reviews. We will offer you to consider an alternative to the mobile app and will tell you why it is worth using it!

10 Reasons to Outsource Development Team For eCommerce Projects

01/12/2021

Executives all over the world are pondering over what part of their business to outsource and what to keep in-house. They ask themselves only one question: “Does that provide me a cost advantage?”

If only a decision was that simple.

Obviously, outsourcing provides a cost benefit. But a vast majority of businesses don’t even guess what other benefits they can receive from outsourcing other than cost saving. In this post we explore those top 10 reasons for outsourcing that are better than cost benefits.

24 Free Marketing Tools for Website Owners

16/11/2021

We’ve collected free marketing tools so that you could promote your brand online even without an in-house marketer in your team. The collection of tools includes services for web and mobile analytics, and content creation. We also indicated limitations of free plans. Check the post to find out how you can market your business yourself.

Expert Recommendations on Outwitting Large Competitors by Small Companies, Part II

04/05/2021

Small businesses should strive to outwit large competitors. Like David, they face Goliath, big companies with stronger skills and greater resources. How to win this battle. Let’s learn what experts say about beating major companies when you only start your business.

How Can You Keep Up with Trends and Get a Competitive Advantage on mCommerce Market

29/04/2021

PWA stores! You heard much about Progressive Web Apps already implemented by Starbucks, Uber and other world giants. But is it really worth implementing? Why is PWA technology better than a mobile responsive site or a mobile app? Let’s explore!

5 Best Practices of Visual Communication for Online Stores

05/02/2021

This time let’s take a glance on visual communication. What do your brand want to show and how to do this effectively with the best visual communication practices. In this post, we examine some examples of visual communication and give you tips on how you can do it with your CS-Cart or Multi-Vendor.

5 Digital Marketing Approaches You Should Know About in 2023

02/02/2021

2023 has just begun, but is quite rich in news. In this post, we cover some digital marketing trends that will significantly affect the eCommerce industry and online businesses, particularly. New rules for consumer privacy adopted by Google, Apple and Facebook, personification, automation and conversational marketing are some of the topics discussed in the post.

Amazon Sales Trends: How to Use Data to Improve Your Online Store

13/01/2021

With millions of people around the world shopping on Amazon every day, you can grow your customer base significantly by exposing your products on Amazon and synchronizing your existing Amazon listings with your CS-Cart catalog.
In this post crafted by Amazon experts, we share some trends to boost your sales on both platform using the power of synergy. How to do that? Find the answers in the article.

AI Technology to Improve Business Management

The Importance of Artificial Intelligence in Business Management

11/12/2020

Have you ever thought how future technologies are helping you? Let’s look at AI – Artificial Intelligence. It has trodden its path for many applications, and eCommerce is not an exclusive case. AI and its combinations (BI, ML, cloud computing and more) help to manage businesses and reduce costs. In this post, Danielle Gregory will tell how you AI empowers the online retail industry.

How to attract initial demand when launching a marketplace

Chicken and Egg Problem: 11 Growth Channels for Attracting Initial Demand

12/11/2020

We gathered the best practices in attracting the initial demand for those who are just launching their marketplaces and don’t know where to start. This article continues a series of the Chicken and Egg problem where we examine various cases of getting your first buyers and vendors.

How to attract Initial Supply When Only Starting a Marketplace

Chicken and Egg Problem of Marketplaces: Attracting Initial Supply

30/10/2020

What should you start with when launching a marketplace? This is a common issue for most marketplace beginners known as the chicken and egg problem. In this post we will share the problems faced by marketplace giants like Uber, AirBnb, Lyft, Etsy and others. You can use their experience to solve the marketplace dilemma for you.

Implementing Conversational Strategy: Does eCommerce Need Chats?

09/10/2020

This post tells about a cutting-edge marketing approach called the conversational strategy. eCommerce companies applying this approach, build stronger relationships with customers with fewer leads but higher conversion rates. From this article you will learn how to embed the conversational strategy into your business, what tools can help you there, and how we can help if you decide to integrate a chat into your CS-Cart platform.

Category: Marketing